Ride Of The DeadInspiration
Ride of the Dead takes us into the world of the Mexican mountain bike culture during the famous annual celebration known as Dia De Los Muertos. This film follows Oaxacan born and raised rider and trail builder Yefra Ram through some of Mexico’s best mountain bike trails as he honours the passing of loved ones and competes in the first annual Transierra Norte three-day endure race.
Yefra Ram builds and maintains the trails nestled within Oaxaca’s backcountry and works with the local villages and the Transierra Norte administration to develop a network of world class trails once used as donkey trodden trade routes.
This is one man’s journey to share his love of riding with the world.
‘Our goal with this film was to create something atypical within the mountain bike space. This is not a mountain bike film. This is a moment in time captured through the lens of Yefra Ram. This piece is meant to connect the audience to a culture and experience outside their own through the common thread of mountain biking. We hope Ride of the Dead will create cross cultural awareness and unify riders and outdoor enthusiasts all over the world through shared passions.’
‘The shoot was a true test of improvisation and on the move decision making. We found our character, Yefra Ram on day two of the shoot while navigating in a non-english speaking country, through remote mountain villages during the largest celebration in the region. Our team’s ability to eb and flow with the punches and operate on very little sleep made for an amazing experience.’ – Lindsay Hagen, Executive Producer