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PATAGONIA WORN WEAR TOUR RETURNS TO EUROPEAN SLOPES

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PATAGONIA WORN WEAR TOUR RETURNS TO EUROPEAN SLOPES Photograph by Aaron Schwartz
 

‘This season… let’s all become radical environmentalists. This sounds like a big leap — but it’s not. All you need is a sewing kit and a set of repair instructions.’ – Rose Marcario, CEO, Patagonia Inc.

This winter, for the third consecutive season, Patagonia’s Worn Wear repair team will be hitting the slopes around Europe for the Patagonia Worn Wear Snow Tour 2020. See the dates here.

A bespoke wooden snow trailer will travel to snow destinations in France, Switzerland, Austria, Germany and Italy. It will offer skiers and snowboarders free repairs on busted zippers, rips, tears, buttons, pulls and more, as well as teaching people how to fix their own gear.

The Worn Wear initiative encourages customers to extend the lifetime of their garments. The Patagonia repair team onboard will offer free repairs on any brand of clothing, on a first-come, first-served basis.

The trailer has been hand-built to an original design to be able to travel to the toughest locations around Europe. It will house technical repair equipment and will bring hot chocolate and good vibes to the slopes. It will also educate people on how to keep snow gear in good condition for multiple seasons and will teach skills such as patching, re-waterproofing shells and fixing zippers.

 
PATAGONIA WORN WEAR TOUR RETURNS TO EUROPEAN SLOPES
 

Why Worn Wear?
Patagonia’s Worn Wear programme was created in 2013 to encourage people to take good care of their gear, washing and repairing as needed. Extending the life of our garments, through proper care and repair, is the single most important thing we can do to lower our impact on the planet and reduces the need to buy more over time — thereby avoiding the CO2 emissions, waste output, and water usage required to build it.
By keeping our clothing in use just nine extra months, we can reduce related carbon, waste and water footprints by 20-30 percent each, according to the UK-based group WRAP – simply because we’re making and throwing away less.

Worn Wear in numbers
56 = Number of Worn Wear Repair events throughout Europe last year
25,000 = People who came to Worn Wear repair events last year in Europe
100,288 = Pieces of clothing fixed by our Worn Wear repair centres last year
72 = Number of repair centres, in Patagonia stores all over the world, that mend clothing for free, or for a nominal charge

 

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