Protecting the Outdoors Through Passion and Artistry
Gear
Stories Behind the Gear: Picture Organic Clothing
Photography courtesy of Picture
In the heart of Picture Organic Clothing lies a commitment to the outdoors, a mission encapsulated in their mantra: ‘Ride. Share. Protect.’ This snowboard, ski, surf, and outdoor clothing brand boasts an identity that combines adventure with responsibility, offering a sanctuary for those who treasure the Earth’s natural wonders.
This season, Picture has created a new space that draws parallels between their approach to the outdoors with that of an art gallery. Their brand serves as a sanctuary, safeguarding the very essence of their existence: outdoor pursuits. Here, they proudly showcase who they are, their passions, and the treasures they hold dear – sports, community, and environment.
Upon entering this unique ‘Picture Gallery,’ you’re greeted with a collection that embodies the DNA of the brand. Each piece on display testifies to their profound love for nature and their unwavering dedication to its preservation. Whether it’s engaging in snow sports, hiking, or mountain biking, the brand accompanies you in all your adventures with functional with iconic design.
Aware of the fragility of the world’s precious natural spaces, Picture has taken a pledge to protect them at all costs. They’re dedicated to minimising their ecological footprint, envisioning a future where generations to come can also enjoy these natural wonders.
The brand’s unique aesthetic is on full display in their iconic designs, seamlessly blending bold colour blocks and asymmetry. Regardless of your lifestyle, Picture Organic Clothing is there for your everyday adventures, offering durable and technical clothing that stands the test of time.
As you explore the Picture Gallery, you’ll admire their heritage, feel the passion for adventures that drives them, and leave with a renewed sense of inspiration. But their mission extends beyond clothing; it’s a promise to cherish, protect, and share the wild, beautiful world they love.
Chronoception: A Journey of Time in Kyrgyzstan’s Untamed Mountains
In the remote Kyrgyzstan’s Kokshaal-Too mountains, a unique ski expedition unfolds, guided not just by the contours of the land but by an exploration of time itself. The film Chronoception captures the essence of this twenty-two-day journey as it immerses the audience in the ancient Silk Road’s footsteps and the nomadic traditions of Kyrgyzstan.
Thomas Delfino, Léa Klaue, and Aurélien Lardy, joined by the legendary high-mountain guides Hélias Millerioux and Jean-Yves Fredriksen, embark on an adventure where Time and Space seem to pause. Wild animals, awe-inspiring mountain landscapes, and unpredictable weather patterns set the stage for an unforgettable odyssey.
As the riders drop in and carve their way down pristine peaks on the other side of the world, Time accelerates, creating moments of sheer exhilaration. But this isn’t just a story of athletic prowess; it’s a tale of cultural immersion. Kyrgyzstan’s essence, its people, and its culture become a part of each adventurer’s heart.
Chronoception is more than a ski film; it’s an exploration of human culture and the natural world, a reminder of the beauty and significance of our planet’s remote and untamed places. In the film, time takes on a new meaning, and this team’s very personal adventure ingrains Kyrgyzstan and its culture into each of their hearts.
The film will be released on YouTube in Spring 2024.
Film directed by Guillaume Broust based on an original idea by Thomas Delfino
Produced by Picture
Riders: Thomas Delfino, Léa Klaue & Aurel Lardy
Mountain guides: Jean Yves Fredrieksen & Helias Millerioux
Filmers : Guillaume Broust & Pierre Frechou
Photographer: Jeremy Bernard
Supported by Petzl, Samaya & Osprey
Produced with photography and support from Picture Organic Clothing // picture-organic-clothing.com // @pictureorganicclothing