The North Face Launches FUTURELIGHT™Gear
The North Face has unveiled FUTURELIGHT™, a new breathable waterproof material that could revolutionise the future of technical fabrics. Developed using innovative Nanospinning technology and sustainable practices, it is the most advanced breathable-waterproof outerwear material available.
The Nanospinning process used to create FUTURELIGHT™ fabric, has allowed the brand’s designers to add unprecedented air permeability into the membrane of a fabric for the first time. The process creates Nano-level holes, allowing for incredible porosity while still maintaining total waterproofness, letting air move through the material and provide more venting than ever before.
Additionally, Nanospinning gives designers the ability to adjust weight, stretch, breathability, durability, construction (knit or woven), and texture to match the end user’s activity or environment. Designers can customise the fabric for specific usage, for example, by increasing breathability in garments for aerobic pursuits or increasing protection for harsh, wet climates. The ability to adjust these factors in fabric construction is unprecedented in apparel, equipment and accessories.
With FUTURELIGHT™ technology, The North Face is also setting a new standard in sustainability through new practices in the fabric creation process. These advances have allowed the brand to responsibly create three-layer garments through use of recycled fabrics and production that cuts chemical consumption, all while being produced in a cleaner, solar-powered factory.
FUTURELIGHT™ fabric was born in the mountains, inspired by The North Face global team of athletes looking for increased performance and breathability in their waterproof gear. The material has since been tested extensively by the brand’s global athlete team and is expedition proven through use in the highest peaks and harshest environments, including the Himalayas’ Lhotse and Everest.
While testing FUTURELIGHT™ fabric The North Face team alpinist, Jim Morrison climbed, and skied three 8000 Meter peaks 2018, including Everest, Cho Oyu and the world’s first descent of Lhotse Couilor with his partner Hilaree Nelson.
‘During the past two years, a world class team of climbers, skiers, alpinists, snowboarders and trail runners has been rigorously testing FUTURELIGHT across every discipline to prove this technology in varying weather conditions and climates all over the world,’ Nelson, The North Face athlete team captain, said. ‘I’ve never experienced a product that moved and performed as well as FUTURELIGHT. It is creating a new paradigm for what I expect out of a waterproof material.’
FUTURELIGHT™ fabric will first become available to consumers in The North Face’s Fall 2019 product line and will be featured across the brand’s pinnacle performance collections.
To learn more, visit thenorthface.com/FUTURELIGHT