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The Capital Of The Alps

Alpine, urban and imperial splendour amidst majestic mountain scenery.

Alpine City

Anyone who comes to visit Innsbruck, the capital of the Tirol region, will immediately notice how close culture and nature are connected. This union is visible all around, even from the historic city centre with its elaborate buildings, museums and churches. The view down the splendid Maria-Theresien-Street towards the medieval Old Town, for example, is crowned by the majestic Nordkette chain of mountains in the near distance.

City To Summit

In fact, from a station in the Old Town, near the Hofburg Imperial Palace, the Nordkettenbahn Cable Cars will whisk you up 2,000m to the summit of Nordkette in only 20 minutes. At the middle station, you’ll also find the Alpine Zoo, Europe’s highest-altitude zoo and home to more than 2,000 animals including bears, eagles and lynx. More cable cars can take you even higher for some fantastic hiking and skiing areas.

Imperial Life

Back in the city, Innsbruck’s glittering landmark, the Golden Roof, stands out in the centre. Built by Emperor Maximilian I in the 15th century, it has shaped the image of Innsbruck ever since. He made the city the capital of an empire that stretched across Europe and all controlled from Innsbruck’s lavish Hofburg Imperial Palace. Don’t miss his artfully designed tomb in the Hofkirche Court Church with 28 larger-than-life bronze figures and the Hofgarten Imperial Gardens. Nowhere else in the world you can stroll through 800 years of Imperial Habsburg history, go shopping in the boutique stores of the Old Town and then head up the mountain for outdoor fun so quickly and seamlessly.



Heartbeat Moment: Tom Öhler – professional trialbike rider

‘My favourite spot in Innsbruck is the Landhausplatz square. It’s amazing that we have a place like this in the middle of the city where people are allowed to skate and ride BMX. Most of my sessions start at the Landhausplatz square to warm up and have a bit of fun.’


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