Switzerland 2022

Switzerland is a land of harmonious contrasts: wildness and culture, adventure and relaxation, mountains and lakes, an arena for the experienced athlete and a playground for families alike. But where is the true Switzerland to be found?

Together with Switzerland Tourism, we guide you through the best that the regions of Bernese Oberland, Lake Geneva, Lucerne, and Valais have to offer. We embark on our own adventures in the regions and speak to local photographers and athletes to gain a deeper understanding of this beautiful and exciting country.

For centuries, the Swiss Alps have beckoned the adventure seekers, the mountaineers, the explorers. Alpinism flourished and grew here in the 19th century as a new generation began probing boundaries and looking up to the heights — and we’ve never really stopped looking up. Today the Swiss Alps are more accessible than ever, helping many to discover the joys of mountain sports. And yet there are other sides to Switzerland: mountain biking, canyoning, whitewater rafting, gentle valley walks with your family, fine food, and gorgeous villages where tradition meets modern convenience.

Perhaps the true Switzerland is in all of these things and more. Join us as we reveal the best of this celebrated mountain nation, guiding you to the most worthwhile destinations, the top places to stay, the hikes and mountain bike rides that mustn’t be missed, and the culinary specialities of each district.